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Veterinary Business Matters
  • About
    • Robert P. Magnus DVM, MBA
    • Joop Loomans DVM, PhD, PTV FEI Certified Equine Practitioner
    • Mike Pownall DVM, MBA
    • Glenn Armstrong DVM, MBA
    • Sue Armstrong BA, CPCC, ACC
    • Katie Ardeline BA, CHRL
  • COVID-19 Resilience Guide
    • Oculus COVID-19 Resilience Guide Episode 20: People At Work

      Oculus COVID-19 Resilience Guide Episode 19 – Veterinary Business Education

      The 2 Rules of Hiring

      Oculus COVID-19 Resilience Guide Episode 18 – What We Are Learning About Telemedicine In Veterinary Medicine

  • Human Resources
    • Hire The Smile 22: Managing Disruptive High Performers in Your Vet Practice

      Hire The Smile 21: Employee Goals to Improve Practice Performance

      Hire The Smile 20: Making Difficult Conversations Easier

      Using Feedback To Your Advantage

  • Coaching
    • Oculus COVID-19 Resilience Guide Episode 14: How To Prepare To Have Conversations With Your Staff

      Oculus COVID-19 Veterinary Resilience Guide Episode 11: Grief and Frustration with Katie Ardeline and Sue Armstrong

      Vulnerability

      Set your employees up for success: focus on their strengths, not their weaknesses

  • Management
    • The Value of Leading with Values & Purpose During the CV-19 Lockdown

      Oculus COVID-19 Veterinary Resilience Guide Episode 7: Robert Magnus DVM, MBA

      Summary of Key Note Speaker AAEP: Abraham Verghese

      Mars’ Forward Vertical Integration Strategy!

  • Marketing
    • The Value of a Great Veterinary Brand

      Is Your Veterinary Business Spending Too Much to Get Clients?

      Bronwyn Zuchowski on Creating Customer Profiles – Podcast

      Social Media Warning Signs

      Social Media is The Last Thing your Business Should Do

  • Podcasts
    • Hire The Smile 22: Managing Disruptive High Performers in Your Vet Practice

      Hire The Smile 21: Employee Goals to Improve Practice Performance

      Hire The Smile 20: Making Difficult Conversations Easier

      Using Feedback To Your Advantage

  • Contact
    • Speaking
Vet Business

Guiding Principles for any Veterinary Practice; Business Lessons From “Letterkenny”

December 2, 2020 December 2, 2020by Mike Pownall DVM MBA

Be A Better Negotiator

June 28, 2019 June 28, 2019by Mike Pownall DVM MBA

Reinventing Your Veterinary Business Strategy

May 30, 2019 May 30, 2019by Mike Pownall DVM MBA

What Kind Of Veterinary Practice Would you Like to Work at?

May 28, 2019 May 31, 2019by Mike Pownall DVM MBA

Summary of Key Note Speaker AAEP: Abraham Verghese

December 10, 2018 December 10, 2018by Mike Pownall DVM MBA

Management • Opinion

Mars’ Forward Vertical Integration Strategy!

November 23, 2018by Mike Pownall DVM MBA

Human Resources

Hire The Smile 22: Managing Disruptive High Performers in Your Vet Practice

May 4, 2021 May 4, 2021

Hire The Smile 21: Employee Goals to Improve Practice Performance

April 22, 2021 April 22, 2021
Coaching

Oculus COVID-19 Resilience Guide Episode 14: How To Prepare To Have Conversations With Your Staff

May 19, 2020 May 19, 2020

Oculus COVID-19 Veterinary Resilience Guide Episode 11: Grief and Frustration with Katie Ardeline and Sue Armstrong

May 5, 2020 May 5, 2020
Management

The Value of Leading with Values & Purpose During the CV-19 Lockdown

June 3, 2020 June 3, 2020

Oculus COVID-19 Veterinary Resilience Guide Episode 7: Robert Magnus DVM, MBA

April 14, 2020 April 14, 2020
Opinion

Top Business Books of 2020

December 31, 2020 December 31, 2020

The Value of a Great Veterinary Brand

July 28, 2020 July 28, 2020
Marketing

The Value of a Great Veterinary Brand

July 28, 2020 July 28, 2020

Is Your Veterinary Business Spending Too Much to Get Clients?

November 21, 2016 May 16, 2018
Podcasts

Hire The Smile 22: Managing Disruptive High Performers in Your Vet Practice

May 4, 2021 May 4, 2021

Hire The Smile 21: Employee Goals to Improve Practice Performance

April 22, 2021 April 22, 2021
Human Resources • Podcasts

Hire The Smile 22: Managing Disruptive High Performers in Your Vet Practice

May 4, 2021 May 4, 2021by Katie Ardeline

In this episode, Dr. Mike Pownall and Katie Ardeline discuss a common challenge in many vet practices, dealing…

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Human Resources • Podcasts

Hire The Smile 21: Employee Goals to Improve Practice Performance

April 22, 2021 April 22, 2021by Mike Pownall DVM MBA

In this episode, Dr. Mike Pownall and Katie Ardeline discuss how to properly set attainable soft skill and…

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Human Resources • Podcasts

Hire The Smile 20: Making Difficult Conversations Easier

April 6, 2021 April 6, 2021by Mike Pownall DVM MBA

Referencing Forbes article A Psychologist’s Secrets To Holding Tough Conversations by Kevin Kruse and the book Difficult Conversations: How To…

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Human Resources • Podcasts

Using Feedback To Your Advantage

March 31, 2021 March 31, 2021by Mike Pownall DVM MBA

A feature story to our newest podcast episode, Hire The Smile, Episode 19: Using Feedback To Your Advantage…

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Vet Business

Hire the Smile 18: A Practical Solution for Veterinary Burnout with Dr. Ivan Zakharenkov

March 9, 2021 March 9, 2021by Katie Ardeline

In today’s episode, Dr. Mike Pownall and Katie Ardeline are joined by Dr. Ivan Zakharenkov to discuss further…

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Vet Business

Hire The Smile 17: Fear Free Feedback

February 23, 2021 February 23, 2021by Katie Ardeline

In today's episode with Dr Mike Pownall and Katie Ardeline, the conversation surrounds articles that discuss how sandwiching…

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Vet Business

Hire the Smile 16: Redefining Burnout

February 9, 2021 February 9, 2021by Katie Ardeline

In today’s episode, Dr. Mike Pownall and Katie Ardeline discuss burnout and reference the below podcast episode and…

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Human Resources • Podcasts

Hire the Smile 15: Making Employee Performance Reviews Easy

January 26, 2021 January 26, 2021by Katie Ardeline

In today’s episode, Dr. Mike Pownall and Katie Ardeline discuss a topic close to both of their hearts, …

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Opinion • Vet Business

Top Business Books of 2020

December 31, 2020 December 31, 2020by Mike Pownall DVM MBA

I read nine great business books in 2020. I actually read about 30 business books, but many suffer…

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Human Resources • Podcasts

Hire The Smile 13: Our 2021 Human Resource Wishlist

December 29, 2020 December 29, 2020by Katie Ardeline

In this episode, Dr. Mike Pownall and Katie Ardeline discuss their Human Resources Wishlist for 2021 in lieu…

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Human Resources • Podcasts

Hire The Smile Episode 12: Getting Ahead with Appreciation

December 9, 2020 December 9, 2020by Katie Ardeline

In this episode, Dr Pownall and Katie Ardeline discuss gratitude and appreciation and how it can help employees…

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Guiding Principles for any Veterinary Practice; Business Lessons From “Letterkenny”
Vet Business

Guiding Principles for any Veterinary Practice; Business Lessons From “Letterkenny”

December 2, 2020 December 2, 2020by Mike Pownall DVM MBA

"A Ha" Moments I’m a real nerd when it comes to reading business books and articles in search…

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Human Resources • Podcasts • Vet Business

Hire The Smile Episode 11: Developing Resiliency in Veterinary Medicine

November 27, 2020 November 27, 2020by Katie Ardeline

In today's episode, Katie Ardeline and Dr. Mike Pownall talk about developing resiliency in veterinary medicine. They introduce…

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Human Resources • Podcasts

Hire The Smile Episode 10: Responsible Leadership

November 13, 2020 November 13, 2020by Katie Ardeline

In this episode, Dr. Mike Pownall and Katie Ardeline discuss articles surrounding responsible leadership. If you have any…

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Podcasts

Hire the Smile 9: The Need for Employee Engagement for a Successful Veterinary Practice

October 30, 2020 October 30, 2020by Katie Ardeline

In this episode, Dr Mike Pownall and Katie Ardeline discuss employee engagement and the value of surveying your…

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Human Resources • Podcasts

Hire The Smile Episode 8: COVID-19

October 16, 2020 October 16, 2020by Katie Ardeline

COVID is returning with a bit of a vengeance, the second wave is real. With that, the themes…

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Human Resources

Hire The Smile Episode 7: Kathrin Siemer

October 1, 2020 October 1, 2020by Mike Pownall DVM MBA

I met Kathrin Siemer at one of our Oculus Summits in Europe around 8 or 9 years ago.…

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Human Resources

Hire the Smile Episode 6: Begin With Trust; Your People Are The Top Priority

September 17, 2020 October 23, 2020by Katie Ardeline

In this episode, Dr. Mike Pownall and Katie Ardeline discuss two articles pertaining to trust, empathy and caring…

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Human Resources

Hire The Smile Episode 5: The Impact of Current External Factors On How We Manage

September 4, 2020 September 4, 2020by Katie Ardeline

Welcome to episode 5 of Hire the Smile, the podcast where we discuss human resources for veterinarians. In…

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Will Your Veterinary Practice Be Unionized Next?
Vet Business

Will Your Veterinary Practice Be Unionized Next?

August 25, 2020 October 18, 2020by Mike Pownall DVM MBA

In 2002, my wife and I opened our equine veterinarian practice. We were very purposeful in what we…

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Human Resources • Podcasts

Hire The Smile Episode 4: Leadership Burnout

August 20, 2020 August 20, 2020by Katie Ardeline

In this episode Dr Mike Pownall and Katie Ardeline discuss combatting leadership burnout, the Oxygen Mask Theory and…

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What happens when? Second order thinking in the Veterinary Profession
Vet Business

What happens when? Second order thinking in the Veterinary Profession

August 12, 2020 August 12, 2020by Mike Pownall DVM MBA

Originally published in the Spring 2020 issue of Canadian Vet Practice Magazine. I have had a lifetime’s share…

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Human Resources • Podcasts

Hire The Smile Episode 3: Management Truths & The Biggest Lie In HR

August 6, 2020 August 6, 2020by Katie Ardeline

In this episode Dr Pownall and Katie Ardeline have a discussion surrounding these two articles:  4 Things My…

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The Value of a Great Veterinary Brand
Marketing • Opinion • Vet Business

The Value of a Great Veterinary Brand

July 28, 2020 July 28, 2020by Mike Pownall DVM MBA

I was listening to the Bob Lefsetz podcast the other day. He is a long time thought leader…

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Human Resources • Podcasts

Hire The Smile Episode 2 – Micromanagement and Trust

July 24, 2020 July 24, 2020by Katie Ardeline

In this episode, Dr. Mike Pownall and Katie Ardeline of Oculus Insights continue their bi-weekly conversations surrounding Human…

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How Veterinarian Compensation Impacts Practice Culture
Vet Business

How Veterinarian Compensation Impacts Practice Culture

July 14, 2020 July 14, 2020by Mike Pownall DVM MBA

A conversation I have been having more and more often is how best to pay veterinarians. In North…

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Human Resources

Hire The Smile – Conversations About Human Resources In Veterinary Practice

July 9, 2020 July 9, 2020by Katie Ardeline

Join Dr Mike Pownall and Katie Adeline, of Oculus Insights, for their Human Resources series "Hire the Smile".…

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Podcasts • Vet Business

Oculus COVID-19 Resilience Guide Episode 21: Life As An Entrepreneur

July 3, 2020 July 3, 2020by Mike Pownall DVM MBA

In this episode, Mike Pownall DVM MBA talks about his life as an entrepreneur. The format answers questions…

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COVID-19 Resilience Guide • Human Resources

Oculus COVID-19 Resilience Guide Episode 20: People At Work

June 25, 2020 June 25, 2020by Katie Ardeline

In this episode, Dr. Mike Pownall and Katie Ardeline have their regular exchange surrounding Human Resources where they…

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COVID-19 Resilience Guide • Vet Business

Oculus COVID-19 Resilience Guide Episode 19 – Veterinary Business Education

June 18, 2020 June 18, 2020by Joop Loomans

In this episode, Mike Pownall DVM MBA and Joop Loomans DVM PhD, both partners in Oculus Insights, discuss…

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COVID-19 Resilience Guide

Oculus COVID-19 Resilience Guide Episode 18 – What We Are Learning About Telemedicine In Veterinary Medicine

June 11, 2020 June 11, 2020by Mike Pownall DVM MBA

In this episode, Dr Mike Pownall talks to Dr Scott Bainbridge of Dundas West Animal Hospital and Dr Saye Clement…

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COVID-19 Resilience Guide • Human Resources

Oculus COVID-19 Resilience Guide Episode 17: Working From Home, Sick Leave & HR Wins And Fails

June 4, 2020 June 4, 2020by Katie Ardeline

In this episode of the Veterinary Business Matters Podcast join Mike Pownall DVM, MBA and Katie Ardeline, CHRP…

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The Value of Leading with Values & Purpose During the CV-19 Lockdown
COVID-19 Resilience Guide • Management

The Value of Leading with Values & Purpose During the CV-19 Lockdown

June 3, 2020 June 3, 2020by Mike Pownall DVM MBA

Last week was a milestone of sorts for my veterinary practice. We are a three-location equine veterinary practice…

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COVID-19 Resilience Guide

Oculus COVID-19 Resilience Guide Episode 16: Securing your Veterinary Practice from Digital Intruders

May 25, 2020 May 25, 2020by Mike Pownall DVM MBA

In today's episode, Dr Mike Pownall talks with Jesse Reiter, President and CEO of Reflex Integrated Inc., a…

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COVID-19 Resilience Guide • Vet Business

Oculus COVID-19 Resilience Guide Episode 15: Melanie Barham DVM MBA

May 21, 2020 May 21, 2020by Mike Pownall DVM MBA

In this episode, Mike Pownall DVM MBA welcomes Melanie Barham DVM PMP MBA Candidate, a friend and colleague,…

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Coaching • COVID-19 Resilience Guide • Human Resources

Oculus COVID-19 Resilience Guide Episode 14: How To Prepare To Have Conversations With Your Staff

May 19, 2020 May 19, 2020by Katie Ardeline

In this episode, Katie Ardeline and Sue Armstrong, of Oculus Insights, take the podcast on a Human Resources…

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COVID-19 Resilience Guide

Oculus COVID-19 Veterinary Resilience Guide Episode 13: Compassionate Leadership with Colleen Best DVM, PhD

May 13, 2020 May 13, 2020by Mike Pownall DVM MBA

In this episode, Dr Mike Pownall had the opportunity to speak with Colleen Best, a colleague and previous…

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COVID-19 Resilience Guide

Oculus COVID-19 Veterinary Resilience Guide Episode 12: Turning the Tables

May 11, 2020 May 11, 2020by Mike Pownall DVM MBA

In this episode, the tables are turned and Dr. Mike Pownall becomes the guest. Regular guest and Oculus…

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Oculus COVID-19 Veterinary Resilience Guide Episode 11: Grief and Frustration with Katie Ardeline and Sue Armstrong
Coaching • COVID-19 Resilience Guide • Human Resources

Oculus COVID-19 Veterinary Resilience Guide Episode 11: Grief and Frustration with Katie Ardeline and Sue Armstrong

May 5, 2020 May 5, 2020by Katie Ardeline

In this episode, Dr Mike Pownall, Katie Ardeline and Sue Armstrong discuss 2 articles, listed below, surrounding how…

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COVID-19 Resilience Guide

Oculus COVID-19 Veterinary Resilience Guide Episode 10: Dr. Marie Holowaychuk – Coping With The Chaos Of COVID-19

April 28, 2020 May 5, 2020by Mike Pownall DVM MBA

In this episode, Dr. Mike Pownall talks to Dr. Marie Holowaychuk. It is Dr. Holowaychuk's mission to increase…

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COVID-19 Resilience Guide

Oculus COVID-19 Veterinary Resilience Guide Episode 9: Talking Telemedicine with Adam Little DVM

April 21, 2020 April 21, 2020by Mike Pownall DVM MBA

In this episode, I talk with Adam Little DVM about telemedicine in veterinary practices during this global pandemic. Dr.Adam…

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COVID-19 Resilience Guide

Oculus COVID-19 Veterinary Resilience Guide Episode 8: Susie Elliot of Royal Canin

April 16, 2020 April 16, 2020by Mike Pownall DVM MBA

In this episode, I talk with Susie Elliot, Digital Sales Specialist with Royal Canin Canada. We talk about…

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Picking the Right Battle in Times of Crisis
COVID-19 Resilience Guide

Picking the Right Battle in Times of Crisis

April 16, 2020 April 16, 2020by Joop Loomans

I just ended my MBA business education after an interesting two years. I was the only veterinarian in…

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Confessions of a “Hugger” During Covid-19
COVID-19 Resilience Guide

Confessions of a “Hugger” During Covid-19

April 14, 2020 April 14, 2020by Sue Armstrong

Hello, my name is Sue and I am a “hugger”.  When you meet me for the first and…

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What I Have Learned Being a Leader of my Veterinary Practice During the Covid-19 Crisis
COVID-19 Resilience Guide

What I Have Learned Being a Leader of my Veterinary Practice During the Covid-19 Crisis

April 1, 2020 March 31, 2020by Mike Pownall DVM MBA

Being a good leader is tough in the best of times. With Covid-19 being a leader is terrifying.…

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How to show leadership to your staff and your clients in times of extreme uncertainty
COVID-19 Resilience Guide

How to show leadership to your staff and your clients in times of extreme uncertainty

March 20, 2020 March 26, 2020by Joop Loomans

What to do when you don’t know what to do? At the moment the global Covid-19 outbreak urges…

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The Effects of Coronavirus on Veterinary Practices
COVID-19 Resilience Guide

The Effects of Coronavirus on Veterinary Practices

March 12, 2020 November 12, 2020by Mike Pownall DVM MBA

We are enveloped in a world where a new coronavirus, Covid-19, affects all of us. As veterinary professionals…

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Can your Staff Save you from a Brutal Google Review?
Opinion

Can your Staff Save you from a Brutal Google Review?

January 23, 2020 January 23, 2020by Sue Armstrong

Not too long ago my husband and I attended a veterinary business conference at a well-known resort North…

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The Veterinary Decade in Review
Vet Business

The Veterinary Decade in Review

January 3, 2020 January 3, 2020by Mike Pownall DVM MBA

We are a few days into a new decade and while a new decade is full of promise…

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State of the European Veterinary Profession
Vet Business

State of the European Veterinary Profession

December 18, 2019 December 18, 2019by Joop Loomans

Survey of the Veterinary Profession in Europe The Federation of Veterinarians in Europe did it again! After their…

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Sell your practice now, or wait and make much more money later?
Vet Business

Sell your practice now, or wait and make much more money later?

December 5, 2019 October 26, 2020by Mike Pownall DVM MBA

There is an incredible flurry of private equity corporations buying vet practices across all states. Every day there…

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Vulnerability
Coaching

Vulnerability

September 25, 2019 September 25, 2019by Sue Armstrong

The sound of the word makes my clients uncomfortable.  It often represents weakness to them. For driven, perfection…

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Set your employees up for success: focus on their strengths, not their weaknesses
Coaching

Set your employees up for success: focus on their strengths, not their weaknesses

September 18, 2019 September 18, 2019by Mike Pownall DVM MBA

I read a lot of business books and journals. Sometimes I read a well-reviewed book with eager anticipation…

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Katie Ardeline BA, CHRL – Human Resources Specialist
Podcasts • Vet Business

Katie Ardeline BA, CHRL – Human Resources Specialist

September 4, 2019 March 21, 2020by Mike Pownall DVM MBA

In today's episode, I sit down with Katie Adeline to discuss a topic that is near and dear…

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Bridging the Wide Divide Between Veterinarians and Industry Partners
Vet Business

Bridging the Wide Divide Between Veterinarians and Industry Partners

August 27, 2019 August 30, 2019by Mike Pownall DVM MBA

I was at a veterinary continuing education event last week, but for the first time I was not…

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Dr. Karen Bolten @thebusinessvet
Podcasts

Dr. Karen Bolten @thebusinessvet

August 26, 2019 August 28, 2019by Mike Pownall DVM MBA

In today's episode, I talk with a good friend,  Dr. Karen Bolten. Today you'll hear as Karen shares…

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The Perils of Penetration Pricing
Vet Business

The Perils of Penetration Pricing

August 14, 2019 August 14, 2019by Mike Pownall DVM MBA

There are three ways that veterinarians price their services and products; according to what the competition charges, or…

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Another Giant is Waking Up in the Veterinary Practice Landscape
Vet Business

Another Giant is Waking Up in the Veterinary Practice Landscape

July 24, 2019 October 19, 2020by Joop Loomans

Nestlé knows how to grow volume and diversify services. We only have to look at their recent USD$7…

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Practicing telemedicine:  added value or increased risk for your practice
Opinion • Vet Business

Practicing telemedicine: added value or increased risk for your practice

July 17, 2019 July 17, 2019by Mike Pownall DVM MBA

If you want to get a group of veterinarians in a heated discussion start talking about Telemedicine. I…

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Is The Veterinary Profession Ready For The Next Generation of Veterinarians?
Vet Business

Is The Veterinary Profession Ready For The Next Generation of Veterinarians?

July 9, 2019 July 9, 2019by Joop Loomans

There are those dream professions that children talk about when they first start secondary school. Didn’t we all…

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