I have had the pleasure of knowing Drs Leighton and Kornatowski, of Twin Pines Equine in Voluntown, CT, for about a year now. I have been impressed at their use of social media as a tool to help them grow their new equine ambulatory practice. Their courage to strike out on their own is impressive, but equally impressive is how fast their business has grown, due in part to their use of social media to get the word out. In this podcast they discuss how and why they started their own equine practice after completing their internships and how they are using social media to help develop their business. Dr. Kornatowski will also be part of a panel at the AAEP Annual Convention in December on the social media and veterinary practices.
If anyone has their own stories to share about starting a veterinary business or the use of social media please tell us about it in the comments section.