I was moderating a session at the AAEP Business Education meeting in August when I heard a line from a presenter that made me sit up straight and grab a pen to write the line down – Client communication should be a core competency for a veterinarian. Wow, how true! The person presenting was Dr. Colleen Best of the Ontario Veterinary College. Dr. Best is doing research on client communications between equine veterinarians and horse owners. If you are a small animal vet about to leave now, don’t worry her supervisor, Dr. Jason Coe, is doing similar research in small animals. I asked Colleen if she would join the Veterinary Business Matters Podcast to share what she and Dr. Coe have learned.
I think you will find the perspective that Colleen brings is refreshing and exciting. It is one thing to qualify the effect of client communications but now we are able to have quantifiable evidence of the importance of excellent client communication. You can download the podcast here or go to iTunes and subscribe to the podcast.
Dr. Best can be reached at firstname.lastname@example.org if you would like more information on her research.