I had the pleasure of meeting Dr. Lisa Kivett-Ioppolo at the 2013 AAEP Business Education Meeting in Charlotte, this past August. Lisa has an excellent story of starting her new equine practice this spring and how she got a full book of clients in no time at all. Her and I discuss how she used customer service, social media, and identifying client needs in her market to contribute to her new success. Regardless of what kind of veterinarian you are, if you want to start your own practice, or jump-start your established business Lisa has some excellent tips for you.
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