In today’s episode, we are joined by Alyssa Rubenstein of Oculus Insights, Daniel MacDonald, CEO and owner of Trackable Revenue and Heather McPherson, marketing manager for McKee-Pownall Equine Services to discuss marketing your veterinary practice during the COVID-19 crisis. We touch on whether to increase or decrease your marketing efforts, areas to grow and areas to maintain, the tone and messaging of your marketing and some tips that may impact your efforts.
I created McKee-Pownall Equine Services with my wife, Dr. Melissa McKee, in 2002. Since then we have grown to include 4 equine hospitals. Even as a veterinary student I have had a strong interest in the business side of veterinary practice. I realized that having a strong business foundation in a hospital or clinic will give the framework to hire the best vets and staff and provide the best medical care. You can’t do that if the veterinary owner hates the business side of things or if the veterinary hospital is struggling to pay its bills because of poor financial management.