I was listening to the Bob Lefsetz podcast the other day. He is a long time thought leader in the music industry and has…
Category: Marketing
Is Your Veterinary Business Spending Too Much to Get Clients?
As business owners we typically only use a handful of metrics, or Key Performance Indicators, (KPI) to assess how well our business is doing.…
Bronwyn Zuchowski on Creating Customer Profiles – Podcast
I was fortunate to attend a workshop that Wynnie Zuchowski led to a group of veterinarians and practice managers on creating buyer personas. I…
Social Media is The Last Thing your Business Should Do
A couple of years ago I was hired by a veterinary practice to help them with their social media efforts. At the time…
Making Technology to Benefit Veterinarians and their Clients with Mark Olcott DVM, MBA of VitusVet
I had the pleasure of meeting Mark Olcott, DVM, MBA of VitusVet, a creator of technology to help vets communicate better with their clients.…
Social Media for Veterinarians with Danielle Lambert
I've been a fan of Daniel Lambert and her Snout School for training veterinarians and their staff about social media for while. She is…