We are a few days into a new decade and while a new decade is full of promise and I’m enjoying looking back and…
Tag: veterinarians
Bridging the Wide Divide Between Veterinarians and Industry Partners
I was at a veterinary continuing education event last week, but for the first time I was not attending as a vet; rather, I…
Dr. Karen Bolten @thebusinessvet
In today's episode, I talk with a good friend, Dr. Karen Bolten. Today you'll hear as Karen shares her story of selling her equine…
The Perils of Penetration Pricing
There are three ways that veterinarians price their services and products; according to what the competition charges, or suggested fee guides, they do a…
Social Media is The Last Thing your Business Should Do
A couple of years ago I was hired by a veterinary practice to help them with their social media efforts. At the time…